Importance of an audience...

Audiences are very important in media, this is because without an audience media texts would not be created, if producers decide to make a film or programme they will need to cater to a target audience the media producers and institutes view audiences as a "imaginery entity" so basically as a mass rather then an individual, this is because a mass audience will provide more income rather then a individual audience. Before a film or programmer airs advertising is vital, if the advertising has been done properly it will make the audience want to watch it.